Tags & Client Segmentation
Organize, segment, and personalize at scale
Create custom tags and smart segments to organize your client base. Use segmentation for targeted marketing, personalized service, and data-driven business decisions.
- Create unlimited custom tags with colors and icons for style preference, skin type, and booking behavior
- Build dynamic segments based on tag combinations, booking history, spending patterns, and engagement levels
- Automatically apply tags based on client actions: first visit, VIP status, referral source, or service type
- Send marketing campaigns to specific segments with targeted promotions and announcements
- Analyze revenue, retention, and booking patterns by segment to identify your most valuable client groups
- Combine multiple tags and conditions to create precise client lists for any business need
Feature Specifications
How Studios Use This
Real-world applications that drive results
VIP Client Recognition
Auto-tag clients who spend over $2,000/year as VIP. Offer priority booking and exclusive promotions to this segment.
Style-Based Marketing
Tag clients by preferred style (traditional, neo-traditional, realism). Send targeted announcements when matching artists visit.
Reactivation Campaigns
Create a segment of clients who haven't booked in 6+ months. Send them a personalized 'We miss you' offer.
Referral Tracking
Tag clients by referral source (Instagram, walk-in, friend referral) to measure which channels bring your best clients.
Why Studios Love Tags & Client Segmentation
- Personalize every client interaction
- Target marketing with precision
- Identify high-value client segments
- Automate client organization
- Track referral effectiveness
- Improve client retention
“Segmentation transformed our marketing. Instead of blasting everyone, we send targeted promos that actually convert. Our email open rates doubled.”
Frequently Asked Questions
Everything you need to know about Tags & Client Segmentation
What happens if I delete a tag?
Deleting a tag removes it from all clients. You can archive tags instead to preserve historical data while hiding them from active use.
Can I import tags from another system?
Yes! Import tags via CSV during client import, or bulk-apply tags to existing clients matching specific criteria.
How do smart segments update?
Smart segments are dynamic—they automatically include/exclude clients as their data changes. A client who reaches VIP spending threshold is automatically added to the VIP segment.
Can staff see client tags?
Tag visibility is permission-based. Some tags (like "difficult client") can be restricted to managers only.
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